Exploring Entrepreneurs' Motivation for Engaging in Crowdfunding and its Potential Outcomes in Pakistan

Authors

  • Dr. Adeel Abro Shaheed Allah Bux Soomro University of Arts, Design and Heritages, Jamshoro, Sindh, Pakistan. Author
  • Dr. Noor M. Jamali Professor of Management Sciences, SZABIST University Hyderabad Campus, Sindh, Pakistan. Author
  • Dr. M. Shahzad Anjum Assistant Professor, PhD Project Management. Author
  • Aamir Kibria PhD Scholar, Management Sciences, Institute of Commerce and Management, University of Sindh, Jamshoro. Author

Keywords:

entrepreneurs, Crowdfunding, Perceived benefits, Pakistan

Abstract

This study focuses on looking at how different aspects, such as economic gain, ease of use, transaction process, social media, and social encouragement, can affect how beneficial entrepreneurs consider crowdfunding platforms to be. This study used a questionnaire with a sample size of 180 entrepreneurs from Pakistan to examine the relationship between the Intention to use Crowdfunding and various factors such as gender. A convenience sampling technique with linear regression analysis was utilized to test the hypotheses with the help of Smart PLS software. The results of the study revealed that all the direct relationships had a significant impact on the Intention to use Crowdfunding. The findings and implications of the study were discussed in detail.

https://doi.org/10.5281/zenodo.10492394

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Published

2023-09-30

How to Cite

Exploring Entrepreneurs’ Motivation for Engaging in Crowdfunding and its Potential Outcomes in Pakistan. (2023). International Research Journal of Management and Social Sciences, 4(3), 36-49. https://irjmss.com/index.php/irjmss/article/view/6

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