Interactive Intentions of Consumers to Adopt Islamic Banking in Pakistan

Authors

  • Aamir Kibria PhD Scholar, Institute of Commerce, University of Sindh, Jamshoro, Sindh, Pakistan Author
  • Mehtab Begum Siddiqui Assistant Professor, Institute of Commerce, University of Sindh, Jamshoro, Sindh, Pakistan Author

Keywords:

Islamic banking, choosing the right bank, client happiness

Abstract

One of the industries in Pakistan that is growing the fastest is Islamic banking. This study demonstrates the link between customer satisfaction and consumer behavior regarding bank choosing factors. Data was gathered for this purpose from a sample of 200 customers at various Islamic banks in Hyderabad using a standardized questionnaire with 30 questions. Data analysis has been conducted using SPSS 17. Customer satisfaction somewhat mediates the relationship between independent factors and dependent variables, according to the findings, which demonstrate positive and substantial correlations between all variables. We draw the conclusion that customers are particularly loyal to Islamic banks and that customer satisfaction is always rising.

https://doi.org/10.5281/zenodo.10115109

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Published

2022-12-31

How to Cite

Interactive Intentions of Consumers to Adopt Islamic Banking in Pakistan. (2022). International Research Journal of Management and Social Sciences, 3(4), 13-23. https://irjmss.com/index.php/irjmss/article/view/55

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