Sufism in the Digital Age: A study of Fareed’s Poetry

Authors

  • Dr. Muzammil Saeed Assistant Professor, Department of Media and Communication, University of Management and Technology, Lahore, Pakistan. Author
  • Maria Naeem Lecturer, Department of Media and Communication, University of Management and Technology, Lahore, Pakistan. Author
  • Usbah Yousaf Lecturer, Department of Media and Communication, University of Management and Technology, Lahore, Pakistan. Author

Keywords:

Khawaja Ghulam Fareed, Sufi poetry, Sufism, Social media, Facebook

Abstract

Sufi poetry is a very inspiring facet of Sufism that has deep penetration in lovers of God. Muslim saints, through their poetry, have spread the spiritual message very effectively that has formed immortal impacts on the followers. Their famous Sufi poetry is generally listened in religious gathering at the occasion of Sufi death anniversary called Urs or in Sufi folk festivals and gatherings since centuries. However, in this new millennium, the widespread use of mobile phone and ultra-fast internet connectivity has made social media the part and parcel of life for the means of communication. Social media users habitually share likeable content in the forms of text, photos and videos to engage the community. This paper calls attention to the Sufi poetry that is shared on the most popular platform, Facebook, through the content analysis of the most famous and influential Sufi poet of Saraiki language, Khawaja Ghulam Fareed, to find out the themes of the poetry and its penetration among the users. In summary, the findings of our study revealed the great mystical messages, divine knowledge, and depiction of natural beauty and romance in his poetry. Further, the results found a significant traffic as well on the particular page.

https://doi.org/10.5281/zenodo.10340354

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Published

2021-09-30

How to Cite

Sufism in the Digital Age: A study of Fareed’s Poetry. (2021). International Research Journal of Management and Social Sciences, 2(2), 183-191. https://irjmss.com/index.php/irjmss/article/view/140

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