Social Media and Democracy: Facebook as a Tool for the Establishment of Democracy in Pakistan

Authors

  • Hassan Bakhsh Noonari Lecturer in Political Science, Government S.S.Arts & Comerce College, Hyderabad. Author
  • Syeda Aliya Fatima PhD Scholar, Department of Education, Greenwich University, Karachi. Author
  • Dr. Muhammad Munir Ahmedani Associate Professor of Commerce Government Boys Degree College Kohsar, Latifabad, Hyderabad. Author

Keywords:

Democracy, Political efficacy, social media, Facebook, Pakistan, Political Participation, Political Parties, Pakistani Politicians

Abstract

This study investigates and describes the utilization of one of the Social Media’s platform Facebook, which is a helpful tool for the establishment of democracy with in a state and political involvement in the general election of Pakistan. The study examines the opinions and political efficacy of the Facebook members and groups whose discourses about the democracy and general election system of Pakistan are becoming popular. The topic was chosen as the relevance of the establishment of democracy and political participation to Facebook opinions and discussions about Pakistani democracy and political participation among the Pakistani people of different age groups, gender and qualification. The thesis consists of mixed methods, applying both quantitative and qualitative. The sample size is 247 out of population 455. The instrument as questionnaires was measure of opinions of the respondents. Hypotheses were tested and found positive as the findings of this learning. This finding would contribute to determine the positive role of social medial platform Facebook role in the establishment of democracy and political participation in Pakistan.

https://doi.org/10.5281/zenodo.10340188

References

Bjornlund, E. C. (2005). Beyond Free and Fair: Monitoring Elections and Building Democracy. Democracy International, 15(5), 379-38.

Boyd, D.M. & Ellison, N.B. (2007). Social Network Sites: Definition, History and Scholarship. DOI: https://doi.org/10.1111/j.1083-6101.2007.00393.x

Chaudhry, S.M. (1995). Introduction to Statistical Theory, Part 2. Lahore: IlmiKitab Khana.

Channar, Z. A. (2010). Gender discrimination in workforce through sticky floor & glass ceiling effects: A study of public & private organizations of Pakistan (PhD Dissertation). Hyderabad: Isra University.

Duggan, M. & Page, D. (2016). Social media update 2016. Retrieved

from http://www.pewinternet.org/2016/11/11/social-media-update-2016/

Flew, T. (2002). New media: An introduction (1st Ed.). Melbourne: Oxford University Press.

Gainous, J., & Wagner, K.M. (2014). Tweeting to Power: The Social Media Revolution in American Politics. New York: Oxford University Press.

Gottfried, J., Barthel, M., Shearer, E., & Mitchell, A. (2016). The 2016 Presidential Campaign - a News Event That’s Hard to Miss. Pew Research Center – Journalism and Media. Retrieved from https://www.journalism.org/2016/02/04/the-2016-presidential-campaign-a-news-event-thats-hard-to-miss/

Hair, J.F., Anderson, R.E., Tatham, R.L. & William, C.B. (1995). Multivariate Data Analysis, 4th ed. NJ: Prentice-Hall, Inc.

Korta, S.M. (1995). Publications Combined: Fake News, Conspiracy Theories, and Lies: An Information Laundering Model for Homeland Security (Master’s thesis). Monterey, CA: Naval Postgraduate School.

Levin, R.I. & Rubin, D.S. (1997).Statistics for Management, 7th ed. Prentice -Hall, Inc.

Muhammad, H. (1985).An Introduction to the Research Methodology in Humanities, 2nd ed.

Rogers, J. (2019). The use of social media and its impact for research. BioRes. 14(3), 5022-5024.

Saunders, M., Lewis, P., & Thornhill, A. (2012). Research Methods for Business Students, (6th ed.). London: Prentice Hall.

Smets, K., & van Ham, C. (2013). The Embarrassment of Riches? A Meta-Analysis of Individual-Level Research on Voter Turnout. Electoral Studies 32(2), 344–59.

Smith, A., Anderson, M.,& Caiazza, T. (2018). Social media use in 2018. Retrieved from http://www.pewinternet.org/2018/03/01/social-media-usein-2018/

Zargar, W.A. (2018). Impact of Social Media on Education with Positive and Negative Aspects. International Journal of Management, IT & Engineering, 8 (3), 145-153.

Zikmund, W.G., Babin, B.J., Carr, J.C., & Griffin, M. (2012). Business Research Methods, 9th edition. Cengage Learning Custom Publishing.

Downloads

Published

2021-09-30

How to Cite

Social Media and Democracy: Facebook as a Tool for the Establishment of Democracy in Pakistan. (2021). International Research Journal of Management and Social Sciences, 2(2), 155-174. http://irjmss.com/index.php/irjmss/article/view/138

Similar Articles

1-10 of 324

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)