Digital Innovation, Digital Transformation, and Digital Platform Capability: Detrimental Impact of Big Data Analytics Capability on Innovation Performance

Authors

  • Jan Muhammad Sohu School of Management, Jiangsu University, Zhenjiang, Jiangsu, China. Author
  • Tian Hongyun School of Management, Jiangsu University, Zhenjiang, Jiangsu, China. Author
  • Ume Salma Akbar Assistant Professor at Sukkur IBA University Sukkur, Sindh, Pakistan. Author
  • Fawad Hussain Department of Management Sciences SZABIST Larkana, Pakistan. Author

Keywords:

Big Data Analytics Capabilities, Digital Innovation, Digital Transformation, Technology Acceptance Model, Digital Platform Capability

Abstract

In the contemporary digital era, characterized by rapid technological advancements and the widespread utilization of big data analytics, concerns have emerged regarding the capacity of small and medium enterprises (SMEs) to maintain their competitiveness and enhance their innovation performance (IP). Addressing this research gap, this paper delves into the adverse role played by big data analytics capability (BDAC) in moderating the relationship between digital innovation (DI) and IP. The research methodology involved the analysis of data using structural equation models (SEM), employing the smartPLS-4. Data collected from manufacturing SMEs. The findings of this study reveal that digital platform capability (DPC) significantly mediates the connection between DI -> IP and digital transformation (DT) and IP. Additionally, DI, DT, DPC, and BDAC exert substantial, direct, and positive influences on IP. Moreover, BDAC emerges as a significant moderator in the relationships between DPC -> IP and between DT -> IP. The impetus for this research stems from its practical relevance, particularly in the context of supporting SMEs in their adoption of digital transformation and the Technology Acceptance Model (TAM). These findings not only enrich our understanding of the contributions of DT, DI, DPC, and BDAC to a firm's IP but also challenge the prevailing notion that BDAC invariably enhances performance, as it can also attenuate the relationship due to its 100% integration, leading to a reduction in DI and DPC.

https://doi.org/10.5281/zenodo.10498159

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Published

2023-09-30

How to Cite

Digital Innovation, Digital Transformation, and Digital Platform Capability: Detrimental Impact of Big Data Analytics Capability on Innovation Performance. (2023). International Research Journal of Management and Social Sciences, 4(3), 265-281. https://irjmss.com/index.php/irjmss/article/view/23

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