Enhancing User Privacy in the Metaverse: Exploring the Role of Blockchain, AI Technologies, and Regulatory Frameworks in Addressing Privacy and Security Risks

Authors

  • Dr. Aijaz Ali Khoso Professor, Alhamd Islamic University Islamabad Campus. Author
  • Dr. Sabir Hussain Department of Educational Training, The Islamia University of Bahawalpur, Pakistan. Author https://orcid.org/0000-0002-7515-1917

Keywords:

Metaverse, privacy risks, blockchain, AI technologies, regulatory frameworks

Abstract

The advancing Metaverse presents major privacy and security concerns that require solutions to ensure the protection of the virtual environment for users. The study assesses the privacy threats to users, security instruments, technological progress, and legal components affecting Metaverse user privacy. Users remain ignorant about how much data Metaverse platforms acquire because the collection extends beyond personal details into behavioral patterns and biometric readings. Collecting user data and unapproved data transfers across multiple platforms generate significant privacy hazards. Security tools that use encryption and multi-factor authentication provide protection, but experts agree these measures fail to protect users from advanced vulnerabilities in virtual environments adequately. Implementing Blockchain alongside Artificial Intelligence (AI) technologies could enhance privacy protection by enabling users to maintain decentralized data control alongside real-time privacy adaptation capabilities. Diverse obstacles continue to appear, including system expansion, ethical considerations, and seamless system integration. The General Data Protection Regulation (GDPR), alongside other current laws, demonstrates inadequate privacy protection for Metaverse users, which requires the development of specialized and flexible regulatory frameworks. User empowerment involves the development of international data protection rules, continuous technological innovation, and educational programs to educate individuals about safeguarding their information. The evolving nature of the Metaverse requires all parties, from developers to policymakers, together with users, to unite their efforts for comprehensive privacy protection measures.

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Published

2025-03-31

How to Cite

Enhancing User Privacy in the Metaverse: Exploring the Role of Blockchain, AI Technologies, and Regulatory Frameworks in Addressing Privacy and Security Risks. (2025). International Research Journal of Management and Social Sciences, 6(1), 1-12. https://irjmss.com/index.php/irjmss/article/view/452

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