Impacts of Brand Equity on Consumer Purchase Decision of Garment Products in Sukkur Division, Sindh, Pakistan
Keywords:
Brand Awareness, Brand Association, Brand Quality, Consumer Purchase DecisionAbstract
The principal objective of this learning was to inspect the effect of variety dependability and brand relationship arranged buyers' buy plan. It additionally plans to investigate the connection amid product mindfulness and saw eminence comparable to the aim to acquisition from buyers. The outcomes showed that both brand devotion and brand affiliation are altogether connected with purchaser purpose to purchase, while brand mindfulness and saw quality are not considerably connected to the aim to purchase from buyers. A non-irregular inspecting procedure was utilized to gather information from 100 respondents through restricted surveys from various business sectors in Sukkur division, Pakistan.
https://doi.org/10.5281/zenodo.10277604
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