Investigating the Role of Politeness Strategies in Ideological Perspective: A Case Study of ‘The Nation’ Newspaper Columns
Keywords:
Ideology, Ideological Imposition, Newspaper, Politeness Strategies, Positive Politeness, Negative Politeness, Print mediaAbstract
The current study aims to shed light on the civility techniques employed by columnists for "The Nation" daily about ideological imposition through print media. This research was qualitative. A total of two pieces were chosen from the journal "The Nation." An eclectic model was developed by combining the methods of Brown and Levinson's (1987) politeness theory and Van Dijk's (2000) ideological discourse structure to analyse the gathered data. The study's conclusions show that Dawn imposes her political and religious beliefs while using unfavourable etiquette techniques. The majority of "The Nation's" positive politeness tactics are employed to impose religio-political ideals, according to the findings. This study suggests that there is a significant correlation between the application of politeness methods and the employment of ideological structures. It also concludes that there is a slight bias in the way that "The Nation" columnists portray Pakistan's religio-political landscape.
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