Effect of AI on Learning and Emotional Behavior and Its Impact on Employee Job Performance: An Empirical Evidence from Textile Industry of Pakistan
Keywords:
Artificial Intelligence, Employee Learning, Emotional Behavior, Employee Performance, Organizational Behavior, AI AdoptionAbstract
Artificial Intelligence (AI) has emerged as a transformative technological innovation influencing organizational systems, employee management practices and workplace productivity across industries. The present study examines the effect of Artificial Intelligence on employee learning and emotional behavior and its subsequent impact on employee performance within the textile industry of Pakistan. The study further investigates the mediating roles of employee learning and emotional behavior in the relationship between AI and employee performance. The research is grounded in the Theory of Perception, which explains that employees’ perceptions regarding technological systems significantly influence their behavioral and emotional responses toward workplace technologies. The study adopted a positivist research philosophy and a deductive quantitative research approach. A causal and explanatory research design was employed to examine the hypothesized relationships among the variables. Primary data was collected through a structured questionnaire distributed among employees working in public and private textile organizations in Pakistan. A total of 500 valid responses were obtained using convenience sampling technique. The collected data was analyzed through Statistical Package for Social Sciences (SPSS) using descriptive statistics, reliability analysis, convergent validity analysis, correlation analysis, regression analysis and mediation analysis. The findings of the study reveal that Artificial Intelligence has a significant positive effect on employee learning, emotional behavior and employee performance within the textile industry of Pakistan. The results further indicate that employee learning significantly improves employee performance, while emotional behavior also plays an important role in determining workplace productivity and effectiveness. Mediation analysis confirms that employee learning and emotional behavior partially mediate the relationship between Artificial Intelligence and employee performance. The findings suggest that AI-supported systems improve organizational efficiency and employee productivity when employees are provided with adequate learning opportunities and emotional support during technological transformation. The study contributes to the growing literature on Artificial Intelligence and organizational behavior by integrating technological, behavioral and psychological dimensions within a unified conceptual framework. Practically, the study provides valuable insights for textile organizations, HR professionals and policymakers regarding balanced AI implementation strategies that enhance employee learning, emotional well-being and organizational performance. The study concludes that successful AI integration within industrial environments requires not only technological advancement but also effective management of employees’ behavioral and emotional adaptation processes.
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