“The Mediating Role of Brand Loyalty between the nexus of Brand Image on Purchase Intention: McDonald’s Case Study: Post Israel-Palestine Conflict”, IRJMSS, vol. 5, no. 1, pp. 986–1000, Mar. 2024, Accessed: Apr. 11, 2026. [Online]. Available: https://irjmss.com/index.php/irjmss/article/view/483