“The Mediating Role of Brand Loyalty between the nexus of Brand Image on Purchase Intention: McDonald’s Case Study: Post Israel-Palestine Conflict” (2024) International Research Journal of Management and Social Sciences, 5(1), pp. 986–1000. Available at: https://irjmss.com/index.php/irjmss/article/view/483 (Accessed: 11 April 2026).