The Mediating Role of Brand Loyalty between the nexus of Brand Image on Purchase Intention: McDonald’s Case Study: Post Israel-Palestine Conflict. International Research Journal of Management and Social Sciences, [S. l.], v. 5, n. 1, p. 986–1000, 2024. Disponível em: https://irjmss.com/index.php/irjmss/article/view/483.. Acesso em: 11 apr. 2026.